Born and raised in a small town, I first thought about nutrition when my 3 older brothers started to tease me for my adolescent body. Like so many young girls, I found myself thinking a lot about food, dieting and working out. Thinking of the teenage me today, I am grateful that I wouldn’t let my brothers’ words push me towards an unhealthy relationship with food.
Somehow I made it through high school and eagerly tested my independence in college. I knew right from the beginning that I had a certain talent for all kinds of communication and rushed through my undergrad studies in Journalism and Communications. I deeply enjoyed to learn about and professionally work in marketing, public relations and market research but felt that it was not enough. So I started my dietetics studies focusing on nutrition and food marketing. And I’ve been working in this field ever since.
Being very active while working and handling family, I am always looking for ways to improve my physical performance, energy balance and optimize my nutrition. And I am passionate about it. Reading up on dietetic research and nutrition news lets my head spin with ideas about how to practically implement scientific theories into daily life. That’s why no two nutrition plans I am designing look alike – they’re evidence-based, cutting-edge, and tailored to individual needs.
As a dietitian and food service marketing professional, I have over 10 years of experience in nutrition-related content development, healthful menu design, and integrative food marketing. In addition to holding a master’s degree in marketing and communications as well as a bachelor’s degree in dietetics, I have worked for the biggest food service company in the US, in market research, public relations, sales and clinical nutrition. My academic and professional background enabled me to gain solid knowledge and experience not only in developing nutritious meal and wellness programs, but also the know-how to position your program in the marketplace to entice new customers.